CFA - Marketing and Campaigns Specialist (UG)

Introduction

Internal and external candidates will be considered for this vacancy. 

For the purposes of this vacancy, internal candidates are defined as staff members holding a regular, fixed-term or short-term graded or ungraded contract, including Junior Professional Officers (JPOs), UN Volunteers with at least twelve (12) months of continuous service in IOM, staff on Special Leave Without Pay (SLWOP), and staff members on secondment/loan released by the Organization, unless otherwise specified in their contract. Staff members holding a regular, fixed-term or short-term graded contract will not retain their contract type if appointed to an ungraded position.

Context

Under the overall supervision of the Head of Private Sector Partnership Division, and the direct supervision of the Head of Individual Giving Unit, the Marketing and Campaigns Specialist will plan, execute and deliver a range of audience focused fundraising campaigns that will enable the growth of overall individual giving revenue. The role will build a clear understanding of IOM’s key individual giving audiences and develop insight driven campaign plans, propositions and creative concepts to be deployed across digital fundraising channels, the Marketing and Campaigns Specialist will be hired to work full-time, 40 hours per week and combine strategic marketing, data-driven decision making and creative collaboration to deliver compelling campaigns that maximize donor engagement and revenue. They will be the primary focal point for developing individual giving fundraising campaigns that cover both evergreen and specific giving moments. The ideal candidate will be comfortable managing multiple stakeholders and taking a highly collaborative and innovative approach to the development of marketing and fundraising campaign development.

 

1 . Campaign Strategy & Delivery

Create overarching campaign plans and journeys designed to deliver annual revenue targets.

Develop and implement annual and seasonal fundraising campaigns across digital channels and make recommendations on optimal channel activation across earned, owned and paid media.

Create clear briefing documents for campaign development and ensure all stakeholders are involved in project delivery at the relevant moments.

Project manage all individual giving campaigns, coordinate timelines, budgets, and deliverables and ensure each specialist understands their role and can deliver on their responsibilities.

Work closely with content specialists, designers and digital teams across fundraising, communications and program to ensure cohesive messaging, branding and strong final campaign content.

2. Audience Segmentation & Insight.

Use available data to develop an approach to audience targeting and insight development that informs campaign planning, briefing and execution.

Conduct additional audience research needed to create responsive fundraising campaigns.

Alongside acquisition and retention colleagues, evaluate donor journeys and continually identify opportunities to test and develop the donor experience.

 

3. Performance analysis and tracking

Alongside the Business Intelligence Specialist, Digital Analyst and CRM and Platforms Specialist, develop clear performance metrics, benchmarks and reports for individual giving audiences.

4. Innovation

Create and maintain a portfolio of marketing concepts, including propositions and products, that are ready to take into testing and development.

Education

Master's degree in Marketing, Communications, Non-profit Management, Fundraising or a related field from an accredited academic institution with five years of relevant professional experience; or,

Experience

Five years (seven years for university degree holder) of experience in fundraising, marketing, or campaign management (preferably in a nonprofit or NGO setting), with at least 3 years in a global, regional or multi-market role;

Five years (seven years for university degree holder) of experience in developing individual giving or business to consumer campaign plans, budgets and targets;

Five years (seven years for university degree holder) of experience developing individual giving or business to consumer propositions and creative from briefing through to execution;

Track record of using available audience insights and behaviour to inform campaign planning and development;

Familiarity with donor CRM systems, social media platforms, email and marketing automation tools;

End to end management and evaluation of multi-channel campaigns, with a focus on digital.

Marketing agency experience;

Donor journey mapping; and, 

Development of customer segmentation approaches.

 

Skills

Strategic thinking and planning;

Understanding of how audience insights and segmentation inform campaign planning and development;

Demonstrated project management and organizational skills;

Excellent written and verbal communication abilities;

Ability to manage and collaborate with multiple stakeholders in a complex organisational environment;

Marketing automation and email platforms;

Basic data analysis and reporting;

Strong initiative and work ethic;

Audience research skills; and,

Salesforce CRM and donor management.

 

Languages

All IOM staff members in all categories are required to be fluent in one of the IOM's official languages (English, French, Spanish).

For this position, fluency in English is required (oral and written).

Working knowledge of another official UN language (Arabic, Chinese, French, Russian, and Spanish) is an advantage.

Required Competencies

 

 

Notes

Any offer made to the candidate in relation to this vacancy notice is subject to funding confirmation.

Appointment will be subject to certification that the candidate is medically fit for appointment, accreditation, any residency or visa requirements, security clearances.

Vacancies close at 23:59 local time Geneva, Switzerland on the respective closing date. No late applications will be accepted.

IOM has a zero-tolerance policy on conduct that is incompatible with the aims and objectives of the United Nations and IOM, including sexual exploitation and abuse, sexual harassment, abuse of authority and discrimination based on gender, nationality, age, race, sexual orientation, religious or ethnic background or disabilities.

IOM does not charge a fee at any stage of its recruitment process (application, interview, processing, training or other fee). IOM does not request any information related to bank accounts.

Only shortlisted candidates will be contacted.