How can you make a difference?
The purpose of this assignment is therefore to provide dedicated, deliverable-based communications and outreach support to the Bebbo Parenting Programme. The consultant will plan and manage the push notification cycle, manage user feedback channels, support Country Offices with communications and outreach planning and content localization, produce newsletters and outreach and visibility products, contribute to communications quality assurance and MERL activities, and document and share good practices and lessons across participating countries.
Under the supervision of the Contract Manager, and in close collaboration with the Bebbo central team and participating Country Offices, the consultant will deliver the following five workstreams. All work is carried out remotely. See details in the TOR.
- A. User engagement through push notifications
- B. User feedback management and communications quality assurance
- C. Visibility, outreach and newsletters
- D. Country Office support, content adaptation and knowledge management
- E. Communications support to monitoring, evaluation, research and learning
Minimum requirements
- A minimum of eight (8) years of progressively responsible professional experience in digital communications, social marketing and content creation.
- At least three (3) years of that experience providing communications support to parenting, early childhood, health or comparable programmes, or to consumer-facing digital products or mobile applications.
- Demonstrated experience designing, drafting and managing push notification, CRM or lifecycle messaging campaigns, including scheduling and performance monitoring.
- Demonstrated experience producing newsletters and outreach and visibility materials for institutional audiences.
- Demonstrated experience supporting multiple country or field teams remotely, including on digital marketing, app promotion, content localization and translation workflows.
- Strong writing and editing skills in English, with the ability to write concise, audience-centred copy for parents and caregivers.
- Practical command of push notification and campaign management tools (e.g. Firebase Cloud Messaging) and of email marketing platforms (e.g. Mailjet or equivalent).
- Ability to interpret basic engagement analytics (delivery, open and click-through rates, retention) and translate them into communications decisions.
- Experience managing app-store reviews and user correspondence, with sound judgement on tone and escalation.
Strong coordination and facilitation skills, and the ability to advise and support colleagues with varying levels of communications capacity.
Knowledge of the environment in which the UN and UNICEF operate, and ability to align communications work with UNICEF’s strategic priorities, branding, accessibility and child-safeguarding standards.
- Ability to work independently, manage multiple deadlines and deliver to schedule with limited supervision.
- Familiarity with early childhood development and parenting programming.
- Familiarity with Digital Public Goods and open-source digital solutions.
- Knowledge of survey design and basic analysis.
- Experience with content management systems (e.g. Drupal) and with translation and localization management.
- Prior experience working with UNICEF or another UN agency.
For every Child, you demonstrate...
UNICEF does not hire candidates who are married to children (persons under 18). UNICEF has a zero-tolerance policy on conduct that is incompatible with the aims and objectives of the United Nations and UNICEF, including sexual exploitation and abuse, sexual harassment, abuse of authority and discrimination based on gender, nationality, age, race, sexual orientation, religious or ethnic background or disabilities. UNICEF is committed to promoting the protection and safeguarding of all children. All selected candidates will, therefore, undergo rigorous reference and background checks, and will be expected to adhere to these standards and principles. Background checks will include verification of academic credential(s) and employment history. Selected candidates may be required to provide additional information to conduct a background check, and selected candidates with disabilities may be requested to submit supporting documentation in relation to their disability confidentially.
- Cover letter
UNICEF does not charge a processing fee at any stage of its recruitment, selection, and hiring processes (i.e., application stage, interview stage, validation stage, or appointment and training). UNICEF will not ask for applicants’ bank account information.