For every child, a brighter future
China CO is a large country office. While demonstrating results for children at scale in China, UNICEF also works with the government, the private sector, and other actors to harness China's reach and resources for the benefit of children globally. To mobilize more resources for children in need, UNICEF aims to attract new friends and supporters through multiple digital channels and e-commerce platforms. It would require building trust and rapport with different audience cohorts and providing them with relevant, engaging, and valuable information.
How can you make a difference?
This position will work with the Marketing team in the Partnership and Innovation Section to support the development and optimization of AI-driven workflows for tailored content creation, to expand in-house content production capacity and contribute to Inspired Gifts' sales. Inspired Gifts are tangible, life-saving items that UNICEF provides for children and families in need around the world.
Responsibilities
Under the supervision of the Marketing Officer, the intern will support the following tasks:
- Perform other tasks as assigned by the Marketing Team
Learning Objectives
- Gain hands-on experience in building and applying AI-driven workflows for tailored fundraising content creation
- Develop skills in prompt design, content structuring, and content optimization
- Contribute to audience-centric digital storytelling for fundraising that drives meaningful change for children
- Gain an understanding of UNICEF’s fundraising and programming approaches, core values (CRITAS), and competency framework
- Develop cross-cultural communication skills through collaboration in a diverse international working environment
Requirements
- Currently enrolled in or recently graduated from a university degree (undergraduate or postgraduate) in Artificial Intelligence, Computer Science and Technology, Integrated Media Technology and Operations, Digital Marketing, Linguistics, or related field.
- Analytical Skills: Strong analytical and problem-solving skills; Able to interpret content performance data and translate insights into actionable improvements.
- Technical Skills: Familiarity with AI tools and platforms (e.g., Copilot Studio, Power Automate, Coze, Dify, n8n, ChatGPT), with a basic understanding of how AI models and prompts work, and how to design effective prompt structures; Experience in building AI-driven workflows for content creation is a plus; Demonstrated ability to learn and adapt to new tools and technologies quickly.
- Excellent written and oral communication skills in both English and Mandarin.
- Have no immediate relatives working in any UNICEF offices.
For every Child, you demonstrate...
The UNICEF competencies required for this post are…
(1) Builds and maintains partnerships
(2) Demonstrates self-awareness and ethical awareness
(3) Drive to achieve results for impact
(4) Innovates and embraces change
(5) Manages ambiguity and complexity
(6) Thinks and acts strategically
(7) Works collaboratively with others
UNICEF promotes and advocates for the protection of the rights of every child, everywhere, in everything it does and is mandated to support the realization of the rights of every child, including those most disadvantaged, and our global workforce must reflect the diversity of those children. The UNICEF family is committed to include everyone, irrespective of their race/ethnicity, disability, gender identity, sexual orientation, religion, nationality, socio-economic background, minority, or any other status.
UNICEF does not hire candidates who are married to children (persons under 18). UNICEF has a zero-tolerance policy on conduct that is incompatible with the aims and objectives of the United Nations and UNICEF, including sexual exploitation and abuse, sexual harassment, abuse of authority and discrimination based on gender, nationality, age, race, sexual orientation, religious or ethnic background or disabilities. UNICEF is committed to promote the protection and safeguarding of all children. All selected candidates will, therefore, undergo rigorous reference and background checks, and will be expected to adhere to these standards and principles. Background checks will include the verification of academic credential(s) and employment history. Selected candidates may be required to provide additional information to conduct a background check, and selected candidates with disabilities may be requested to submit supporting documentation in relation to their disability confidentially.
Failure to comply with such requirements, where applicable and without a duly approved medical exemption from the relevant UN authority, will result in the cancellation of the selection or may lead to other administrative measures, including separation from service
Remarks
As per Article 101, paragraph 3, of the Charter of the United Nations, the paramount consideration in the employment of the staff is the necessity of securing the highest standards of efficiency, competence, and integrity.
UNICEF is committed to fostering an inclusive, representative, and welcoming workforce. For this position, eligible and suitable are encouraged to apply.
Government employees who are considered for employment with UNICEF are normally required to resign from their government positions before taking up an assignment with UNICEF. UNICEF reserves the right to withdraw an offer of appointment, without compensation, if a visa or medical clearance is not obtained, or necessary inoculation requirements are not met, within a reasonable period for any reason.
UNICEF does not charge a processing fee at any stage of its recruitment, selection, and hiring processes (i.e., application stage, interview stage, validation stage, or appointment and training). UNICEF will not ask for applicants’ bank account information.
Humanitarian action is a cross-cutting priority within UNICEF’s Strategic Plan. UNICEF is committed to stay and deliver in humanitarian contexts. Therefore, all staff, at all levels across all functional areas, can be called upon to be deployed to support humanitarian response, contributing to both strengthening resilience of communities and capacity of national authorities.
All UNICEF positions are advertised, and only shortlisted candidates will be contacted and advance to the next stage of the selection process. An internal candidate performing at the level of the post in the relevant functional area, or an internal/external candidate in the corresponding Talent Group, may be selected, if suitable for the post, without assessment of other candidates.