How can you make a difference?
Support markets on DRTV implementation when required. Each year, more markets adopt DRTV as an acquisition channel. The consultant will work with the in-market team to ensure that the fundamentals are properly implemented before the campaign is launched. This preparation allows for a successful test, accurate results analysis, and, if greenlit, a high-quality rollout. The consultant will support the market in understanding the target audience, gathering audience insights, defining the donor journey, selecting the team, building capacity, and choosing an agency. Additional responsibilities include TM preparation, integration with digital platforms and analytics reporting, as well as media planning and reporting. The consultant, in collaboration with the Individual Giving Content team, will ensure that the DRTV creatives are on-brand and aligned with UNICEF’s guidelines.
Minimum requirements
Required skills
• A minimum of 6 years of relevant professional work experience is required in the following fields (including both strategic and hands-on)
• Direct Response Television (DRTV) in different contexts (Global North and Global South)
• Direct marketing experience
• Individual giving fundraising experience.
• At least 5 years of relevant professional work experience in creating and producing successful DRTV ads
• At least 2 years of relevant professional work experience in direct marketing agencies management.
Desirable skills
• At least 2 years of relevant professional work experience in digital marketing
• At least 2 years of relevant professional work experience in telemarketing management
• At least 2 years of experience managing a yearly TV media budget above USD1 Million
• At least 2 years of relevant professional work experience in direct marketing agencies management.
• At least 2 years of relevant professional work experience in media agencies management.
Additional skills and attributes (all considered assets)
• Highly organized, and strong attention to detail.
• Proven knowledge of advanced Excel.
• Proven knowledge of Power BI.
• Demonstrated ability to:
Think end-to-end
Manage long-term projects
Manage multiple projects simultaneously across 2 or more international geographies.
For every Child, you demonstrate...
UNICEF does not hire candidates who are married to children (persons under 18). UNICEF has a zero-tolerance policy on conduct that is incompatible with the aims and objectives of the United Nations and UNICEF, including sexual exploitation and abuse, sexual harassment, abuse of authority and discrimination based on gender, nationality, age, race, sexual orientation, religious or ethnic background or disabilities. UNICEF is committed to promote the protection and safeguarding of all children. All selected candidates will, therefore, undergo rigorous reference and background checks, and will be expected to adhere to these standards and principles. Background checks will include the verification of academic credential(s) and employment history. Selected candidates may be required to provide additional information to conduct a background check, and selected candidates with disabilities may be requested to submit supporting documentation in relation to their disability confidentially.
- An up-to-date TMS profile and curriculum vitae (CV)
- Cover letter
UNICEF does not charge a processing fee at any stage of its recruitment, selection, and hiring processes (i.e., application stage, interview stage, validation stage, or appointment and training). UNICEF will not ask for applicants’ bank account information.
All UNICEF positions are advertised, and only shortlisted candidates will be contacted and advance to the next stage of the selection process.