How can you make a difference?
Positioned within the Acquisition unit of Individual Giving, the Fund-Raising Officer (Acquisition) plays a vital role in executing UNICEF’s strategy to expand its donor base and drive sustainable revenue growth. In line with the PSFR team's strategic focus on funnel-based marketing and audience segmentation, this role supports the development and execution of targeted acquisition campaigns—especially across digital channels, which are identified as key growth drivers. By managing agency relationships, conducting market research, and optimizing lead generation and conversion, the incumbent ensures that acquisition efforts are data-informed and audience-centric. Their collaboration with the marketing team and close monitoring of campaign performance directly contribute to the team’s broader goals of enhancing donor engagement and achieving ambitious fundraising targets under the 2026–2030 strategy.
Under the Acquisition unit of Individual Giving on the PSFR team, the Fund-Raising Officer (Acquisition) provides support in developing and executing campaigns to attract and acquire new donors. Responsibilities include agency management, market research, campaign planning, lead generation, and conversion optimization. This role is important in driving UNICEF's growth, enhancing donor Acquisition and increasing donations. The incumbent will plan and execute donor acquisition campaigns, monitor campaign performance, research and identify target audiences, and collaborate with the marketing team on acquisition efforts.
Donor Acquisition Strategy Support and Campaign Coordination for Execution
- Contribute to the development of donor acquisition strategies on new donor acquisition that align with UNICEF’s mission and goals,
- Assist in planning and coordinating to execute donor acquisition campaigns to engage potential donors effectively.
- Coordinate to execute testing plans to build insights and optimize campaigns.
Campaign Performance Monitoring and Donor Research
- Monitor campaign performance to evaluate the effectiveness of acquisition strategies against KPIs and targets.
Track campaign budgets (including media spend).
- Research and identify potential target audiences to expand UNICEF's donor base.
Collaboration
- Collaborate with the marketing team and Individual Giving team to align donor acquisition efforts with broader marketing strategies, including brand and retention initiatives.
- As required, manage relationships and projects with external agencies (such as creative and fundraising agencies).
Other Responsibilities
- Support the development of investment plans and business cases as required.
- Provide technical expertise in donor acquisition tools and techniques. ·
For every Child, you demonstrate...
UNICEF competencies required for this post are…
(2) Demonstrates self-awareness and ethical awareness
(3) Drive to achieve results for impact
(4) Innovates and embraces change
(5) Manages ambiguity and complexity
(6) Thinks and acts strategically
(7) Works collaboratively with others
(8) Nurtures, leads and manages people
UNICEF promotes and advocates for the protection of the rights of every child, everywhere, in everything it does and is mandated to support the realization of the rights of every child, including those most disadvantaged, and our global workforce must reflect the diversity of those children. The UNICEF family is committed to include everyone, irrespective of their race/ethnicity, disability, gender identity, sexual orientation, religion, nationality, socio-economic background, minority, or any other status.
UNICEF does not hire candidates who are married to children (persons under 18). UNICEF has a zero-tolerance policy on conduct that is incompatible with the aims and objectives of the United Nations and UNICEF, including sexual exploitation and abuse, sexual harassment, abuse of authority and discrimination based on gender, nationality, age, race, sexual orientation, religious or ethnic background or disabilities. UNICEF is committed to promote the protection and safeguarding of all children. All selected candidates will, therefore, undergo rigorous reference and background checks, and will be expected to adhere to these standards and principles. Background checks will include the verification of academic credential(s) and employment history. Selected candidates may be required to provide additional information to conduct a background check, and selected candidates with disabilities may be requested to submit supporting documentation in relation to their disability confidentially.
UNICEF appointments are subject to medical clearance. Issuance of a visa by the host country of the duty station is required for IP positions and will be facilitated by UNICEF. Appointments are conditional on the selected candidates willingness to comply with current or future vaccination requirements, should UNICEF mandate it for personnel. Failure to comply with such requirements, where applicable and without a duly approved medical exemption from the relevant UN authority, will result in the cancellation of the selection or may lead to other administrative measures, including separation from service.
Remarks
As per Article 101, paragraph 3, of the Charter of the United Nations, the paramount consideration in the employment of the staff is the necessity of securing the highest standards of efficiency, competence, and integrity.
UNICEF is committed to diversity and inclusion within its workforce, and encourages all candidates, irrespective of gender, nationality, religious or ethnic background, and persons with disabilities, to apply to become a part of the organization. To create a more inclusive workplace, UNICEF offers paid parental leave, breastfeeding breaks, and reasonable accommodation for persons with disabilities. UNICEF strongly encourages the use of flexible working arrangements.
Government employees who are considered for employment with UNICEF are normally required to resign from their government positions before taking up an assignment with UNICEF. UNICEF reserves the right to withdraw an offer of appointment, without compensation, if a visa or medical clearance is not obtained, or necessary inoculation requirements are not met, within a reasonable period for any reason.
UNICEF does not charge a processing fee at any stage of its recruitment, selection, and hiring processes (i.e., application stage, interview stage, validation stage, or appointment and training). UNICEF will not ask for applicants' bank account information.
Humanitarian action is a cross-cutting priority within UNICEF's Strategic Plan. UNICEF is committed to stay and deliver in humanitarian contexts. Therefore, all staff, at all levels across all functional areas, can be called upon to be deployed to support humanitarian response, contributing to both strengthening resilience of communities and capacity of national authorities.
Visa residence requirements: i.e. UNICEF shall not facilitate the issuance of a visa and working authorization for candidates under consideration for positions at the national officer and general service category.
All UNICEF positions are advertised, and only shortlisted candidates will be contacted and advance to the next stage of the selection process. An internal candidate performing at the level of the post in the relevant functional area, or an internal/external candidate in the corresponding Talent Group, may be selected, if suitable for the post, without assessment of other candidates.