How can you make a difference?
UNICEF Ukraine is seeking an Influencer Marketing Consultant to support communication, advocacy, fundraising, donor visibility, emergency response, youth engagement and social and behaviour change priorities. The consultant will identify, engage and coordinate partnerships with Ukrainian influencers, celebrities, opinion leaders and digital creators to amplify UNICEF messages, expand public outreach and strengthen support for children's rights.
Key responsibilities include:
- Developing and maintaining a database of influencers, celebrities, content creators and opinion leaders relevant to UNICEF communication priorities.
- Identifying, assessing and engaging influencer and celebrity partners for UNICEF communication, advocacy, fundraising and social and behaviour change campaigns.
- Coordinating influencer participation in campaigns, events, media activities, digital activations and high-level visits.
- Preparing briefing materials, partnership proposals, influencer packages and other communication materials.
- Coordinating outreach, negotiations and day-to-day communication with influencers and their representatives.
- Monitoring and reporting on influencer engagement, campaign performance and partnership outcomes, and identifying emerging digital trends and partnership opportunities.
If you would like to know more about this consultancy, please review the complete Terms of Reference here: External ToR Influencer Marketing Consultant – Ukraine.pdf
Minimum requirements
Education: Bachelor's degree in Communication, Journalism, Marketing, International Relations, Public Relations, Political Science or a related field.
Work Experience: 5+ years' experience working on influencer marketing, celebrities' engagement and campaign promotion for a digital agency, NGO, private sector company, media outlet or related field.
- Experience in developing and implementing marketing campaigns and fundraising activities with high-profile celebrities and opinion leaders.
Language Requirements: Ukrainian - Proficient/Native (C2); English - Upper Intermediate (B2).
Knowledge/skills: Adept at using a wide range of social media platforms including Facebook, Instagram, Twitter, YouTube, Telegram, Likee and TikTok; extensive database and experience working with Ukrainian celebrities/bloggers.
Desirables
- Previous experience in a creative agency or marketing department of a company.
- Ability to work quickly and responsively.
- Cultural sensitivity and valuing diversity.
- Demonstrates integrity and high ethical standards.
- Displays cultural, gender, religion, race, nationality and age sensitivity and adaptability.
- Fulfils all obligations to gender sensitivity and zero tolerance for sexual harassment.
For every Child, you demonstrate...
UNICEF’s Core Values of Care, Respect, Integrity, Trust and Accountability and Sustainability (CRITAS) underpin everything we do and how we do it. Get acquainted with Our Values Charter: UNICEF Values
UNICEF promotes and advocates for the protection of the rights of every child, everywhere, in everything it does and is mandated to support the realization of the rights of every child, including those most disadvantaged, and our global workforce must reflect the diversity of those children. The UNICEF family is committed to include everyone, irrespective of their race/ethnicity, disability, gender identity, sexual orientation, religion, nationality, socio-economic background, minority, or any other status.
UNICEF encourages applications from all qualified candidates, regardless of gender, nationality, religious or ethnic backgrounds, and from people with disabilities, including neurodivergence. We offer a wide range of benefits to our staff, including paid parental leave, breastfeeding breaks and reasonable accommodation for persons with disabilities. UNICEF provides reasonable accommodation throughout the recruitment process. If you require any accommodation, please submit your request through the accessibility email button on the UNICEF Careers webpage Accessibility | UNICEF. Should you be shortlisted, please get in touch with the recruiter directly to share further details, enabling us to make the necessary arrangements in advance.
How to apply?
Qualified candidates are invited to submit the following documents via the online recruitment portal, TMS (Talent Management System):
- An up-to-date TMS profile and curriculum vitae (CV).
- Cover letter.
A separate financial proposal, only acceptable in the format of the linked template. Financial proposal for Influencer Marketing Consultant.xlsx
A technical proposal consisting of three (3) examples of successful collaborations/campaigns with Ukrainian celebrities.
Remarks: If the TOR or financial proposal documents are not downloadable on certain recruitment platforms, please visit our official page Vacancies | UNICEF Careers.
Additional information about working for UNICEF can be found official source link.