(NATIONAL AND INTERNATIONAL) Paid Media Performance Marketing Consultant – Digital Fundraising Growth, Manila, Philippines, PFP, 1 year (For Internationals- remote with trip, for Nationals - hybrid)

TERMS OF REFERENCE

UNICEF Philippines seeks an accomplished digital paid media performance marketing specialist to act as a strategic advisor, technical leader, and quality gatekeeper for all digital paid media fundraising activities.

The Consultant will enable step‑change growth in digital fundraising performance by strengthening strategy, decision‑making, measurement rigor, and optimization discipline—ensuring that paid media investments consistently drive high‑quality donor acquisition, with improved retention, and increased donor lifetime value (LTV).

This role is critical to scaling sustainable digital fundraising growth and will serve as advisor to the internal fundraising teams, and external agencies.

Minimum requirements

Relevant disciplines include: Marketing Digital Marketing Business Administration Communications Advertising Economics Statistics Data Analytics / Data Science Information Systems E-commerce Fundraising / Nonprofit Management Other related fields

Work Experience

• Minimum 5 years of relevant experience in performance marketing, digital growth, or digital fundraising

• At least 3 years managing longterm value-driven acquisition or fundraising/subscription programs at scale

• Proven experience delivering business performance and revenue growth through paid media campaigns

• Hands-on experience in paid social (Meta) and paid search (Google) campaign execution and optimization

• Demonstrated ability to manage end-to-end campaign lifecycle (setup, delivery, optimization, reporting)

• Experience managing and optimizing multi-channel paid media budgets ($300K or more annually preferred)

• Track record of achieving new customer/donor acquisition and income generation targets

• Experience ensuring quality assurance, best practice implementation, and campaign compliance

• Experience working with agencies and cross-functional teams, ensuring accountability for results

• Practical experience applying AI tools to improve campaign performance, efficiency, and scaling

Knowledge/Expertise/Skills

• Deep expertise in Meta Ads and Google Ads (Search, Display, YouTube) including account structure, bidding, and scaling strategies

• Strong capability in campaign performance optimization, audience segmentation, and creative testing

• Proficiency in data-backed analysis and performance reporting (automated and manual)

• Hands-on experience with Google Analytics 4 (GA4) for tracking, attribution, and performance insights

• Strong understanding of fundraising and/or performance

marketing metrics (CPA, conversion rate, LTV, retention, payback)

• Ability to design and implement structured testing frameworks (A/B and multivariate testing)

• Experience using AI-powered marketing tools for:

• Creative generation and testing

• Audience modeling and targeting

• Bid optimization and forecasting

• Strong diagnostic skills to identify performance gaps across funnel (media, creative, conversion, data)

• Ability to translate complex data into clear, actionable insights for decision-making

• Knowledge of reporting standards, dashboards, and performance measurement frameworks

• Strong stakeholder management and ability to challenge agency outputs and validate strategies

Desirables

• Familiarity with Google Marketing Platform and enterprise tools such as Google Analytics 360, Search

Ads 360 (SA360), Display & Video 360 (DV360), Google Tag Manager, and Campaign Manager 360 (DoubleClick)

is an advantage

• Experience working with UN agencies. international non-government organizations (INGOs)or, any non-profit

organization is considered an asset

For every Child, you demonstrate...

UNICEF does not hire candidates who are married to children (persons under 18). UNICEF has a zero-tolerance policy on conduct that is incompatible with the aims and objectives of the United Nations and UNICEF, including sexual exploitation and abuse, sexual harassment, abuse of authority and discrimination based on gender, nationality, age, race, sexual orientation, religious or ethnic background or disabilities. UNICEF is committed to promote the protection and safeguarding of all children. All selected candidates will, therefore, undergo rigorous reference and background checks, and will be expected to adhere to these standards and principles. Background checks will include the verification of academic credential(s) and employment history. Selected candidates may be required to provide additional information to conduct a background check, and selected candidates with disabilities may be requested to submit supporting documentation in relation to their disability confidentially.

• An up-to-date TMS profile and curriculum vitae (CV)
• Cover letter

Remarks

UNICEF does not charge a processing fee at any stage of its recruitment, selection, and hiring processes (i.e., application stage, interview stage, validation stage, or appointment and training). UNICEF will not ask for applicants’ bank account information.

All UNICEF positions are advertised, and only shortlisted candidates will be contacted and advance to the next stage of the selection process.