How can you make a difference?
The consultant will support digital communication and content development for Phase I of UNICEF’s “Child Rights, Safety and Inclusion in the Digital Environment” agenda, as well as rapid-response emergency and evergreen content priorities on unicef.org.
In addition, the consultancy will contribute to UNICEF’s broader web communications & humanitarian through the development of selected emergency-related editorial products supporting humanitarian response communications and evergreen content that strengthens key institutional, thematic and programme-related sections of unicef.org. The assignment requires superior editorial and writing skills, demonstrated expertise in web writing, content strategy, search optimization and emerging digital discoverability practices. All products developed under the consultancy will incorporate Search Engine Optimization (SEO), Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO) approaches to strengthen visibility, discoverability and audience engagement across traditional search engines and AI-assisted search environments. The consultant will work closely with relevant Communication, Advocacy and Media focal points in New York, attending in-person events and workshops.
Scope of Work: The consultant will develop a defined package of digital editorial products supporting Phase I of UNICEF’s “Child Rights, Safety and Inclusion in the Digital Environment” advocacy and communication agenda and a package of emergency and evergreen content initiatives. The consultant will research, write, edit, structure and optimize publication-ready web content in collaboration with DGCA focal points, programme and research specialists, advocacy and communication colleagues. All content will be produced in accordance with UNICEF editorial standards and digital best-practices.
Minimum requirements
- Experience supporting communication products during humanitarian emergencies and/or working in fast-paced news or crisis communication environments is an asset.
- Experience planning and producing web landing pages, feature articles, explainer content, campaign pages and other digital products.
- Strong understanding of UNICEF’s digital editorial standards, audience engagement and content strategy. -Ability to work collaboratively with subject-matter experts and translate technical information into content for public audiences.
- Familiarity with emerging discoverability practices, including Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO).
- Experience deploying SEO/GEO/AEO tactics effectively within an international, multi-site web environment.
- Experience using analytics and search-performance insights to inform content development and optimization.
- Experience using web analytics and performance measurement tools, including Google Analytics (GA4), is essential.
- Ability to interpret audience analytics and develop actionable content recommendations.
For every Child, you demonstrate...
UNICEF does not hire candidates who are married to children (persons under 18). UNICEF has a zero-tolerance policy on conduct that is incompatible with the aims and objectives of the United Nations and UNICEF, including sexual exploitation and abuse, sexual harassment, abuse of authority and discrimination based on gender, nationality, age, race, sexual orientation, religious or ethnic background or disabilities. UNICEF is committed to promote the protection and safeguarding of all children. All selected candidates will, therefore, undergo rigorous reference and background checks, and will be expected to adhere to these standards and principles. Background checks will include the verification of academic credential(s) and employment history. Selected candidates may be required to provide additional information to conduct a background check, and selected candidates with disabilities may be requested to submit supporting documentation in relation to their disability confidentially.
- An up-to-date TMS profile and curriculum vitae (CV)
- Cover letter
UNICEF does not charge a processing fee at any stage of its recruitment, selection, and hiring processes (i.e., application stage, interview stage, validation stage, or appointment and training). UNICEF will not ask for applicants’ bank account information.
All UNICEF positions are advertised, and only shortlisted candidates will be contacted and advance to the next stage of the selection process.