How can you make a difference?
Under the guidance of the Fundraising Manager (Fundraising & Marketing Services-FMS), the individual consultant will play a key role in translating audience insights, fundraising priorities, and performance data into effective content strategies and campaign execution. Working as part of a multidisciplinary team comprising the Virtual Hub Manager, Performance Marketing Specialists, Donor Journey Specialists, and Data Analysts, the selected candidate will help shape integrated content plans that support donor acquisition, engagement, and retention objectives across multiple markets.
Key responsibilities include:
1.Serve as the content lead within the Virtual Hub, contributing to campaign planning and ensuring content strategies are informed by audience insights, donor behaviour, and performance data.
2.Partner with external creative agencies to develop and optimize fundraising assets for digital acquisition and retention campaigns across paid media channels, ensuring creative output aligns with strategic objectives and market needs.
3.Design, develop, and continuously improve content for donor journeys across key touchpoints, including email, video, and other digital engagement channels.
4.Collaborate closely with Country Offices and channel specialists to create integrated content ecosystems, ensuring alignment between paid, owned, and organic channels and a consistent donor experience.
5.Proactively source and curate stories, imagery, video footage, and programme content from UNICEF platforms, including WeShare and other internal repositories, transforming them into compelling fundraising narratives for diverse audiences and markets.
6.Strengthen content and fundraising capabilities across Country Offices by designing and facilitating workshops, providing guidance on digital fundraising content best practices, and supporting teams to adopt audience-centric approaches.
7.Work directly with Country Office communications, programme, and fundraising colleagues to identify content opportunities, develop content pipelines, and commission field-generated stories and assets that support fundraising priorities and local market growth.
Minimum requirements
- Experience with creative tools like Canva is desirable
For every Child, you demonstate...
UNICEF does not hire candidates who are married to children (persons under 18). UNICEF has a zero-tolerance policy on conduct that is incompatible with the aims and objectives of the United Nations and UNICEF, including sexual exploitation and abuse, sexual harassment, abuse of authority and discrimination based on gender, nationality, age, race, sexual orientation, religious or ethnic background or disabilities. UNICEF is committed to promote the protection and safeguarding of all children. All selected candidates will, therefore, undergo rigorous reference and background checks, and will be expected to adhere to these standards and principles. Background checks will include the verification of academic credential(s) and employment history. Selected candidates may be required to provide additional information to conduct a background check, and selected candidates with disabilities may be requested to submit supporting documentation in relation to their disability confidentially.
- An up-to-date TMS profile and curriculum vitae (CV)
- Cover letter
UNICEF does not charge a processing fee at any stage of its recruitment, selection, and hiring processes (i.e., application stage, interview stage, validation stage, or appointment and training). UNICEF will not ask for applicants’ bank account information.
All UNICEF positions are advertised, and only shortlisted candidates will be contacted and advance to the next stage of the selection process.